Knowledge
Big or Small, Plan for it All; Event Planning as Marketing
If you’ve ever entertained guests in your home, you know that successfully pulling off even a small-scale event takes a little bit more planning than just sending invitations and putting out a bowl of chips. For events on a larger scale, the planning needs only grow. Retaining a qualified event...
Knowledge
If You Build It, Will They Come? How to Plan a Business Launch
“If you build it, they will come” makes for a great movie catch phrase, but it’s horrible business advice. Something more close to the truth would be, “If a tree falls in the forest and there’s no one to hear it, does it make a sound?” No matter how innovative, game changing, well...
Knowledge
Our Work: Yarn Culture Wander / Wool Retreat
Every effective marketing campaign begins by asking three questions:
- What am I trying to say or promote?
- Who will be the most interested in learning about this?
- How can I get my message in front of them?
Our client Yarn Culture, a high-end yarn store in Fairport, N.Y., that...
Knowledge
Our Work: Whitefish Credit Union Flathead County Fairgrounds Sponsorship
Sponsorships are a fantastic way for businesses to increase their reach and credibility, while reinforcing brand perceptions and driving more traffic to their various touchpoints, such as retail locations, websites, social media platforms, newsletters, and exhibits.
When our client Whitefish...