Our Work: CAPS Aviation Class Training Surveys

There’s no better feedback available than what you can learn from your current or previous customers: from how they heard about you and their purchasing experience, to the likelihood of a future purchase and the effectiveness of your overall brand. Your customers have first-hand experience that...

Our Work: Pointe Progress Patreon Campaign

At Grid, think it’s important that all of our team members pursue hobbies and interests outside of work, to keep their lives balanced and fulfilled. Our President, Cassandra Moffitt, stumbled onto a new passion for ballet a few years ago, and we recently helped her launch a new Patreon campaign...

Email Marketing for Fun and Profit

It’s a familiar routine for everyone with an email address. You load up your inbox for the first time of the day and find two or three email campaigns sent by companies you’ve interacted with before. These could be company news updates, a sale of a particular product or service, event...

Our Work: GMR Associates Email Drip Campaign

GMR Associates, a Rochester-based expert in the development and administration of benefit plans for the construction industry, regularly collects large numbers of warm leads through a variety of their marketing and sales efforts. These leads would come into GMR’s sales pipeline in batches after...

Our Work: Yarn Culture Wander / Wool Retreat

Every effective marketing campaign begins by asking three questions:

1. What am I trying to say or promote?
2. Who will be the most interested in learning about this?
3. How can I get my message in front of them?

Our client Yarn Culture, a high-end yarn store in Fairport, N.Y., that...

The Pen is Mightier than the Sword

Entreprenuer recently put up a great article called “The 10 Commandments of Great Copywriting”. Although the author positioned this list towards copywriting for email marketing, we think it’s applicable for your any marketing copy. The list is reprinted below, with our own notes added in.

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